to the world
Knot was founded in 2014 in a small flat slightly away from mainstreet in Kichijoji, west end in Tokyo. The pioneer of “Mixed and Match Watches”, it is a company that connects people with one another through craftsmanship.
The wristwatch, which once played an indispensable role in our lives as a tool for “checking the time”, is about to see that role come to an end in the new way we live our lives today. Meanwhile, many customers from all over the world visit our Knot Gallery Shops every day. That is because what we offer are not simply “tools” for keeping time.
Our goal is not making watches or Straps. We believe that our mission is not to simply distribute “products”, but to connect for many years to come with the memories of spending time with loved ones, the traditional Japanese crafts that have been proudly passed down the generations, and the brilliance of their craftsmanship. And of course, at a price that everyone can afford. As the leading customized watch company, Knot is also aware of the natural environment and has begun to focus on sustainable initiatives.
Creating the future of craftsmanship.
Making watches more fun. We want to create a world where anyone on the planet can easily buy high-quality “made in Japan” watches. With that concept in mind, Knot is changing the way that “common sense” or “customs” restrict how watches are distributed and bought, turning it into something with much more freedom.
Delivering Japanese quality to the world.
Japan is a country known for its craftsmanship. They may not all be big names, but there are world-class skills and traditional crafts throughout the country. Take Tochigi leather, for example. One of our partners, they are one of the few companies in the world that deal in 100% naturally derived tanned leather. Their tanners meticulously tan the leather by hand to produce the highest-grade Nume leather, which is transformed by skilled craftsmen into the finest watch straps. This premium quality leather is also used by leading overseas “maison” fashion brands, but if we eliminate the unnecessary costs of distribution, we can provide this Japan quality to the world at a reasonable price.
This is a new style of craftsmanship, one that is required not only for watches but also for other areas. We will use this style to connect the world with high-quality products full of Japanese skill and tradition, regardless of the genre, making Japan quality available to all people regardless of age, gender, or race.
Giving shape to the concept of “customer first”.
We want to be loved by customers all over the world. We want to be a brand that always allows you to experience new things. That is why we first consider what our customers are looking for and how we can please them.
We want to offer high quality watches at a reasonable price. We want you to feel that choosing a custom-order watch is fun. By collaborating with traditional crafts and skills from all over the country, we want to convey the charm of Japan to the world. Everything we do is to see a smile on the faces of our customers.